02 · Sound Branding
A consistent acoustic identity across every touchpoint — sound logo, brand music palette and guidelines your whole team can actually use. So your brand is known in a single note.
Built with Luka — one producer who learns your brand.
Why sound branding
Visual identity is table stakes. A defined sound identity makes your brand recognisable before anyone reads a word — and keeps every piece of content unmistakably yours.
3s
A sound logo is identified in a few notes — the audio equivalent of your wordmark, working even when no one is looking at the screen.
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Ads, podcast, social, on-hold, events — one coherent sonic palette so every channel reinforces the same brand.
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Guidelines and ready-made assets mean your team and other suppliers stay on-brand long after the project ships.
What you get
A short, ownable audio signature — the note people associate with you across every format.
A set of themes and variations — energetic, calm, cinematic — that all share the same sonic DNA.
Clear rules on when and how to use each asset, so anyone touching your content stays on-brand.
Stingers, intros, transitions and cutdowns exported in every format your channels need.
The process
01
We unpack your brand, audience and existing assets to define what your brand should sound like.
02
I develop sonic directions and a sound-logo concept for you to react to before full production.
03
Full production of the logo, music palette and asset kit, refined over two revision rounds.
04
Delivery with clear guidelines — plus a partner on call as your brand and channels evolve.
Good to know
A focused sound logo plus a small palette typically takes 3–5 weeks. A full identity with an extended asset kit and guidelines runs longer — we scope it precisely on the intro call.
Yes. I start from your existing brand and audience so the sound feels like a natural extension of what you already have, not a separate thing bolted on.
Always. You get clear usage rules and organised assets so anyone — in-house or external — can stay on-brand without me in the loop for every clip.
You do, for the agreed scope — sound logo, palette and assets are yours to use across channels. Buyout and exclusivity terms are defined up front.
Define your sound
Book a free 20-minute intro call. Bring your brand and goals — you'll hear back from Luka within 24 hours.